COURSE OVERVIEW:
This course is designed to enable participants
to prepare for the pressure of media attention in a crisis situation
and to make use of some simple rules to present their case in a
professional, positive and realistic fashion. Emphasis is placed
on the fact that the poor handling of a crisis can often have a
worse effect than the crisis itself, whilst correct handling can
boost the perception of the company and serve to reassure those
affected by the incident.
WHO WILL BENEFIT? :
- Those who are likely to find themselves called
upon to represent the company to the media in a crisis situation
OUTLINE - WHAT THE COURSE WILL COVER:
- How to prepare in advance
for a crisis
- Understanding the journalists’ perspective
- How to react in a calm and professional
manner under pressure
- Simple rules for presenting your case positively
and realistically
- How to avoid potential legal or media traps
- How to maintain control in adversarial
situations
- How to deliver openness, concern and authority
TRAINING STYLE:
This course involves accurate crisis scenarios
to which the participants are trained to react in a calm and professional
manner. CCTV and recording are used extensively and participants
have excellent opportunities to practice and to receive expert feedback
Length of Training Programme:
1 day
Recommended Maximum Number of Participants
with 1 trainer: 4
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